If you are having a party, it is pretty easy to distinguish between your VIP guests from the ordinary Joe. At least your VIP guest will have that special invitation you sent out or special attire that separates them from the ordinary Joe. But what if you have an online party? How do you distinguish your VIP visitor, they who are highly important to your brand and marketing campaign from they who are not?
This is why, my friend, from this very moment, analytic will be your best friend forever. For those who are familiar with analytic, perhaps the problem is easy enough to solve. One thing that come to attention is to gives tag or label to each visitor. It’s like giving a name label or tag bracelet to your party guest.
But are those really your VIP visitor? Because as it turns out by doing so, you are just monitoring they who are invited to your party, and not particularly your VIP’s. Another simple way that also comes to mind is to establish a goal and value of visit within your analytic [simpler words; picture a red carpet line, where your VIP visitor should walk upon]. This step could then detect how much of your visitors turn out to be a VIP, and what’s more important is what are those VIP visitor do on your site.
The keys to these simple steps are:
- Know your site or online marketing goal. And then set that goal on your analytic system
- Determine the value of your achieved goal
- See inside your dashboard and analyze the Per Visit Goal Value
By setting goals and also value per visit, you would easily spot that flock of VIP visitor, which door are they coming from, what they actually do and are they qualitatively important to your overall online campaign. The information that we posses of these VIP visitors could then help us treat that visitor with more care.
For example, if you measure the average value of visit and also break your goal based on entry points, you can easily spot which door is the most lucrative to gather up VIP visitor whether it is the AdWords ads or they who come directly to your site or they who come via other payable referrer. By doing this, you can focus your attention to the door that is beneficial to gather up VIP visitor. What you can track down and act upon from your VIP visitors is limited only to your needs and imagination.
Interesting isn’t it? By keeping in check with goals and visit value, you can keep track on your VIP visitor. Knowing what your VIP visitor behavior (by digging deeper on your analytics data) would then be beneficial for your digital campaign on the long run.