HOT TOPIC: Social Media Metrics
I’m used to measure and see the user habitual in website for almost 4 years now. Thanks to all the tools that has come my way [Google Analytics, Omniture, Coremetrics] it’s all has been a peachy experiment for me. That is until this Social Media thingy come storming like a hurricane.
Measuring how they affecting the overall site performance is a piece of cake, but really dwelling into Social Media performance and see how the user habit towards it is still a mind boggling, time consuming and snooze-fest activity to do.
Sure enough two of Indonesia’s highest use Social Media has it’s own analytics. One within the channel, and the other one scattered like a bread crumb that Gretel left like you can see here. But those two type of analytics is not on top of their game yet.
Facebook for example. Yes, the sought after Social Media is smart enough to prepare a simple analytics for Page owner and Apps developer. But is it user friendly enough, is it accurate enough, is it cover all the important stuff? To regular joe perhaps all that single metrics being displayed are sufficient enough.
But when you talk to they who accustomed with analytics for more than a year, single metrics is just not enough. People would start wondering and ask: WHAT IF.
What if “i cross the daily active user with gender/age and cities”
What if “i cross new fans with specific post”
What if “i wanted to know the demographic of the abandoned fans”
and on and on and on…
Not to mention the need to make a tailored analytics based on our very own or our client needs. To make a good fitted dress a.k.a good online campaign report we need a comprehensive tools. I don’t want to have to hand-sewn all of my custom dresses 
PS: Dear Analytics God, let Facebook, Twitter and other aspiring new social media out there hear that i need a comprehensive tools to sewn a good report. Amin.
Aside from the long path that Facebook team have to ride, their effort on gradually upgrading their service needs a big salute. One of the progress is they are willingly to share more single metrics and start to cross it with several metrics. You can enjoy them at http://www.facebook.com/insights/. Yet, I still have that: WHAT IF moment in my head.
As an analyst I was dying to have a sufficient tools to expand my analytics mojo, and to spot the exact behavior of my user. I truly wish that Facebook and other Social Media channel out there would gives analytics part a good focus and gradually improve them. Until then, i guess it’s back to the long hour and snooze-fest data collecting method.
PS: Dear Analytics God, let Facebook, Twitter and other aspiring new social media out there hear this whole prayer. Amin.
- Photos taken from here -
We are creating a social media metrics application at http://www.twentyfeet.com that will centralize all your web stats in one place. We only have twitter, facebook and bit.ly so far. But I would love to get feedback from you guys about it, as soon as it gets live in the next weeks.
We do not have much answers on the questions you pose here. But I think it is a good start …
What do you think?
Would love to try it out and will definitely give out some feedback…
@Martin,
I just subscribed myself too there. Cool metrix I saw from the screenshots
It would be great if you also provide some API for your members (if you’re not already). It would also create possibility for partnership with app-developers.
Speaking of analytics enthusiast, you should contact pandu truhandito. One of the most passionate indonesian analytics geek i’ve ever know (wait a sec, i’ve recommended him before in your brain blog, isn’t it?)
Hi Fikri thank you for sharing Pandu’s contact
appreciate it much.